Dunlop recently launched a high performance tire for classic cars named Dunlop Sport Classic. The tire is meant to cater to the needs of classic car drivers and has been optimized for high performance models of the 60s, ‘70s and ‘80s.
Dunlop has always been strongly associated with motorsports and its range of high and ultra-high performance tires. The company has extensive expertise in the racing arena and as an outcome of this has developed several innovative technologies that it has adapted for use on the road.
Strong Vintage Heritage
Dunlop has developed several tires for vintage and classic cars and the Dunlop Sport Classic is the latest in a long line of tires for this category of vehicles. In the period from the ‘50s to the ‘70s, Dunlop’s developed a range of Racing Tires (mainly Crossply CR65 and R5 patterns) for Touring and GT Le Mans Cars. During the ‘60s, Dunlop had also launched the Aquajet tire within the High Performance segment. Dunlop has highlighted its firm commitment to the historic tire segment by keeping these two ranges in production. This will allow motorists having classic and vintage cars s to continue using authentic tires for their vehicles.
Classic Look, Modern Performance
Dunlop Sport Classic tires offer classic car owners the best of both worlds by combining a classic look and feel, with modern handling and braking performance. The tire has the most modern construction and compound technologies to provide it with a high level of stability, grip, and steering in both wet and dry conditions. The tread pattern however still closely resembles that of tires from the vintage era.
Commenting on the new tire, Martijn de Jonge, Brand Director Consumer PBU EMEA said that Dunlop came up with the classic looking but modern tire to cater to the growing market demand and to build on its heritage. Owners of classic cars will now have a new authentic, classic looking tire, that features modern high performance tire technologies.
Features and Benefits of new Sport Classic Tire
The tire will be available at the retail level from May 2017.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She has expertise in writing copy both from the agency and corporate perspectives and has worked on press releases, website content, all kinds of marketing collateral and management of social media channels like facebook and Twitter. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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