Davanti Tyres, a UK based tyre brand having an international presence has announced that the company will be supporting the renowned Everton Football Club as its official tyre partner from 2017. The three-year sponsorship deal between Everton and Davanti was signed in August 2017 at Goodison Park with Alan McTavish representing Everton Football Club and Peter Cross, General Manager of Davanti Tyres representing the tyre manufacturer.
Davanti Tyres was established in 2015 after many years of intensive product testing and development. Within just three years, the brand has developed a portfolio of more than 10 different patterns of tyres comprising tyres for smaller passenger cars, those for high performance SUVs and 4x4s, tyres for commercial taxis and vans as well as winter tyres. When it comes to sales, the company has grown at an unprecedented pace and now has a presence on five continents, with sales and office teams in key markets like China, Germany and UK.
Commenting on the partnership with Everton, Peter Cross, General Manager at Davanti Tyres said that growth in the global market is part of the company’s expansion plans. Everton has a huge fan base and the partnership will allow Davati to collaborate with the club on a number of projects in order ot boost brand awareness.
Davanti has tyres that are designed and engineered by industry experts, while manufacturing takes place at one of the technically most advanced factories in the world. Hence, customers benefit from getting outstanding value for their money as the tyres exhibit excellent performance and the benefits of manufacturing and supply chain efficiencies are passed on to the customers.
Davanti feels that the new partnership with Everton Football Club is the ideal next step for Davanti’s global visions and expansion plans.
Alan McTavish, Everton’s Head of Commercial Partnerships said, “We’re delighted to welcome Davanti Tyres to our growing portfolio of partners, in a summer which has been busy both on and off the pitch. Everyone at the Club is looking forward to collaborating with Davanti, both here in the UK and globally in their key markets. Through a strategic and creative activation programme, we can really bring this partnership to life.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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