Cooper Tire Wins Global 2018 GOOD DESIGN Awards for Discoverer AT3 Range and Discoverer True North

Cooper Tire has announced that it has received the renowned Good Design awards for its Discoverer AT3 family of tires and its Discoverer True North tire. The Discoverer AT3 range includes three all-season, all-terrain tires meant for use in SUVs and pick-up trucks. The Discoverer True North tire has been designed as a winter tire which can provide motorists with strong grip and confident handling.

The GOOD DESIGN awards are given every year by The Chicago Athenaeum Museum of Architecture and Design in collaboration with the European Centre for Architecture, Art, Design and Urban Studies to honor those products which have achieved design excellence. The winners in the tire category were chosen from over 900 entries drawn from almost 50 countries.

The GOOD DESIGN award is one of the most longstanding and prestigious awards in the design world. It recognizes the most innovative and cutting-edge industrial, product and graphic designs produced around the globe. The entries for the awards are judged on the basis of several criteria like innovative design, new technologies, form, materials, construction, concept, function, utility, energy efficiency and sensitivity to the environment.

Commenting on the awards, Scott Jamieson, Cooper’s Director of Product Management. Said that Cooper had developed both the Discoverer AT3 range of tires and the Discoverer True North based on insights from consumers and the outcome was tires that can truly meet drivers’ expectations. Both of these products have received outstanding reviews, and he said that earning the GOOD DESIGN awards serves to provide further third-party validation of Cooper’s commitment to offering innovative products that perform.

The Discoverer AT3 range of tires includes the Discoverer AT34S, Discoverer AT3LT and the Discoverer AT3XLT.The Discoverer AT34S tire had won a New Product Award at the recent SEMA show in Las Vegas. It provides reliable performance with both on-road comfort and off-road durability for SUVs and pick-up trucks. The tire comes with Adaptive-Traction Technology for offering an effective grip on the surface, irrespective of whether the road is rocky or smooth, even in the most severe weather.

The Discoverer AT3 has Durable-Tread Technology and has the ability to haul heavy loads with less wear. It has been designed to tolerate ongoing assault from dirt and gravel and to prevent shredding on rocky and gravel terrain. Hence, the AT3 tire is an extremely durable tire that is ideal for hauling applications. The Discoverer AT3XLT offer the features and durability found in the Discoverer AT3LT with the addition of rugged, biting edges on the tire’s shoulder for extra grip and resistance to punctures.

The Discoverer True North has been tailored for driving in winter and will provide motorists with the perfect combination of control and handling slick winter roads confidently. The tire has the capability to maintain a tight grip to the road in cold weather conditions, as it incorporates a pliable tread compound which remains flexible even when the temperature drops, giving drivers a greater degree of control, while maintaining a smooth, quiet and comfortable ride. The Discoverer True North offers outstanding traction on wet roads and has earned Cooper’s Weather-Master certification, which means that it offers superior performance in winter driving conditions.