Bram Schot has been appointed as the Chairman of the Board of Management of Audi effective from January 1, 2019. He has been heading Audi from June 2018 as the company’s interim CEO. Schot will continue with his responsibilities as the member of Board of Management responsible for Sales and Marketing from January 1 onwards on a temporary basis.
Commenting on Shot’s appointment as the new chairman, Audi Supervisory Board Chairman and VW Group CEO, Dr. Herbert Diess said that with the appointment of a new Chairman of the Board of Management, the Volkswagen Group has laid important groundwork for Audi’s future orientation. He said that Bram Schot has already performed well as the interim CEO in recent months. He has advanced cultural change in the Audi management team and is effectively tackling the current challenges. With his appointment as the Chairman, he has now received a strong mandate and will further expedite the transformation of the company and lead Audi to new successes.
Peter Mosch, Deputy Chairman of the Audi Supervisory Board and Chairman of the General Works Council said that the Audi workforce wants clear conditions at the top of the company. The employee representatives were keen on having Bram Schot appointed as Chairman of the Board of Management. Mosch said that during his interim period, Shot has already proved he can get things done and has the capability to lead Audi back to the top.
From January 1, 2019, Bram Schot will be the Chairman of the Board of Management of AUDI AG, which includes Ducati, Lamborghini and Italdesign Giugiaro as well as the Audi brand. On a temporary basis, he will also have Board of Management responsibility for the area of Sales and Marketing. Schot is 57 years old and has been the AUDI AG Board of Management Member for Sales and Marketing from September 2017. On June 19, 2018, he was additionally appointed as the Interim Board of Management Chairman.
Bram Schot was born in the Netherlands. He had joined the Volkswagen Group in 2011, after he left his position as President and CEO of Mercedes-Benz Italia. At the Volkswagen Group, he was initially responsible for strategic projects in the Group’s Sales division. From 2012 onwards, he was responsible for Marketing and Sales on the Board of Management of Volkswagen Commercial Vehicles.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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