Cooper Tire & Rubber Co. has announced a new mobile app named Tread Wisely to promote safe driving among teens and young adults. The app, which Cooper created in partnership with the National Organization for Youth Safety (NOYS) is a free app that is available for download from the App Store or Google Play Store. It provides young drivers with plenty of helpful safety information and how-to videos.
The app comes with an “I Got There” feature that will be a boon for parents of teenage drivers. This allows novice drivers to set a reminder that they have to update their worried parents or friends when they reach their destination safely so that they would not worry. With just a couple of touches, the feature sends a pre-written text to any number of recipients, to set the relieve the worries of loved ones.
The app also has a number of how-to videos featuring racer Arie Luyendyk Jr. on topics that every motorist should be aware of like how to change a flat tire, steps to take if involved in an accident, how to respond if pulled over by the police, and more.
The app also comes with reminders on performing monthly tire safety checks including proper tire inflation pressure, tread depth and overall tire condition. The users even earn rewards for performing regular safety checks and learning about vehicle safety. They earn points by completing various tasks within the app and can reach higher levels for chances to win prizes like gift cards that can be redeemed for gasoline, food or other items. Certain actions, such as sharing the app with family, friends and others, will also earn special badges for users.
Commenting on the app, Anne Roman, Cooper’s vice president of communications and public affairs said, “Tires are the only thing connecting vehicles to the road, and that’s why we are approaching driver safety from the tires up, hoping to make our roads safer for young people, their friends, families and the driving public. Tires are often overlooked, especially by young drivers, but are extremely important to road safety. That is why we have created this new mobile app.”
In 2016, cooper had selected NOYS as the company’s partner in its efforts to educate and motivate young people about driving safety measures and the launch of the Tread Wisely app is part of this larger tire and vehicle safety program for young drivers.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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