Arab Wheels, which is one of the leading automotive publications in the Middle East has recognized the ContiSportContact™ 5 P tire as the Tire of the Year in the face of stiff competition from tires belonging to the Goodyear, Bridgestone, Hankook, Dunlop and Yokohama brands. The jury for the award was drawn from some of the leading auto experts in the region and the Continental tire won the award on the basis of its performance in rigorous tests.
Commenting on the win, Jose Luis De La Fuente, Managing Director of Continental Tires in the Middle East said that it was a great honor for the company to be recognized as the one with the top performing tire in the region. He said the company was committed to delivering tires that score well in both the safety and performance aspects. The ContiSportContact™ 5P is the best example of this as it offers outstanding handling in addition to maximum driving pleasure.
The ContiSportContact™ 5 P is meant to offer safe driving for sporty models while providing motorists with an exhilarating experience at the wheel. It supports the vehicle by providing precise steering response and maximum grip under all conditions and is available in many sizes from 18 inch onwards. The fact that tires from the ContiSportContact™ range has been chosen as OEM tires by renowned brands like Audi, BMW and Audi highlights the quality and performance of these tires. Continental is also a technology partner for well known tuning companies from Germany including Brabus, ABT, Lorinser, AC Schnitzer and TechArt.
Commenting on the recognition from Continental, Issam Eid, Editor in Chief, Arab Wheels said: “I had the honour of chairing a great panel of judges and also a very impressive shortlist of products by some of the region’s leading tire manufacturers. All demonstrated advanced products at the forefront of the sector, but Continental was a cut above the rest when it came to all round performance.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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