Continental has become the official tyre partner of the renowned Tour de France cycling race. As part of the sponsorship deal, all the official support vehicles – cars, vans and motorcycles – at the Tour de France will run on Continental tyres. Christian Prudhomme, general director Tour de France, and Nikolai Setzer, Member of the Executive Board of Continental AG officially confirmed the sponsorship deal on behalf of both companies.
Commenting on the collaboration Setzer said that becoming a part of the Tour de France was the logical next step in Continental’s commitment to the development and production of high-tech tyres for racing bikes. Such tyres that are also used in the Tour de France. Though this partnership, Continental is seeking to highlight its tyre manufacturing expertise in a unique racing environment that attracts global attention. Tour de France is an event where the focus is not only on safety but also on setting benchmark standards in terms of rolling resistance and weight. In the 2016 edition of Tour de France, as many as nine teams used Continental tyres, including Tour winner Chris Froome.
General Director Tour de France Christian Prudhomme added that it was an honor to welcome Continental as a sponsor of the Tour de France. The fact that Continental wished to be associated with what is billed as the world’s biggest bicycle race highlights A.S.O’s commitment to safety at bicycle races, and Continental’s drive and research into developing more efficient tyres.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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