BKT, the Indian manufacturer of specialty tires launched a highly aggressive marketing campaign last year in a bid to boost brand awareness and this appears to have paid rich pidends. The campaign had included the launch of a revamped website in multiple languages and social media channels like facebook and Twitter. Now the company has announced that it has over fifty thousand fans on Facebook who have clicked the “Like” button on BKT’s official page. These growing figures highlight the success of the company’s global, strategic communication and marketing policy. “Likes” have received from users based in different parts of the world including USA, Asia, South America, Europe, South Africa and New Zealand.
The company had launched its digital strategy by coming up with a new bkt-tires.com multilingual site at the beginning of 2015. Facebook too provided BKT with a new platform for effective communication and instant exchange of ideas with the public. BKT’s fans on facebook are drawn from customers, final product users, experts and sector enthusiasts, who post numerous comments, likes and messages on the company’s page.
Many posts are made on a daily basis on the facebook page ranging from details of its latest products to updates on international events, trade fairs, and the latest initiatives on the corporate front.
The company has made it a priority to use social media channels not only to provide fans with the latest news and the most interesting topics but also to provide speedy and effective responses to customers.
In addition to Facebook, BKT also has a presence on Twitter (twitter.com/BKTtires), YouTube (youtube.com/BKTBalkrishnaTires) and Linkedin (https://www.linkedin.com/company/bkt-tyres).
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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