The All-new Genesis G80 made its Middle East & Africa digital reveal premiere today. It represents the third generation of the brand’s executive sedan.
A Luxury Competitor, Regarded for Quality, Safety
Genesis has expanded its presence in the global luxury car market to include the U.S., Canada, Russia, Australia and Middle East and Africa in addition to South Korea. Several recent accolades include:
Athletic Elegance Elevated
The story of the G80 begins with the brand’s emblem which inspires the crest grille and Quad Lamps, the distinctive face of every Genesis.
“The All-new G80 is the centerpiece of our lineup perfectly weighing athletic and elegant characteristics. This represents the clearest interpretation yet of the Genesis brand identity,” said SangYup Lee, Senior Vice President, Head of Global Genesis Design. “Our goal is to offer unique, design-inspired experiences for our customers.”
On the side, the Parabolic Line, which begins at the front Quad Lamp and gradually runs lower to the rear through the top of the door, is inspired by the elegant look of several venerable classic cars. This elegant line is counter-balanced by athletic “power lines” emphasizing the strength of fender volume and the upfitted 18 and 19-inch wheels. In addition, the chrome trim beginning from behind the front wheels stretches out along at the bottom of the door, crosses the side sills and swells upwards to the rear, strengthening forward visual motion.
The rear view features a dramatic, tapered look – highlighted by a sloping decklid and rear Quad Lamps which visually link to those in front. Chrome decor at the top of the trunk stretches the full-width repeating the theme of the Genesis emblem, while the dual exhaust finishers reference the Crest Grill design.
The steering wheel and sleek, thin air vents run across the passenger compartment splitting it into the panoramic area above and the control area below. The number of hard buttons and switches was intentionally kept to a minimum, both for aesthetic purposes and ease of use.
In the panoramic area, a heads-up display, a 12.3-inch 3D cluster and a 14.5-inch infotainment system display necessary information while driving.
G80’s leading interior space has been further developed. Both headroom and legroom were increased by lowering the seating height of the second row, allowing for both more interior room and a more dramatic roofline. Completing the space, the G80 features leather seating, steering wheel surfaces, soft-touch fabrics and coatings as well as open pore wood trim finishes.
Dynamic Luxury Begins with a Solid Foundation, Powertrain Innovations
The G80’s platform represents a brand-exclusive, third-generation, rear-wheel drive platform with a design that lowers the body and the center of gravity to secure a wider cabin and improved driving stability.
“The All-new G80 brings all the existing strengths from the previous generations all the while upgrading the powertrain, platform and communication system with the state-of-the-art technologies,” said Albert Biermann, President, Head of Research & Development Division at Hyundai Motor Group. “It is a true, authentic Genesis.”
The use of lightweight materials was a distinct focus. Aluminum is used for about 19 percent of the body, reducing the weight by 110 kg compared to the previous one, thus increasing fuel efficiency and performance.
Engineered for world markets and customer needs, the G80 features two powertrains in the Middle East & Africa:
And because performance doesn’t mean acceleration to everybody, acoustic glass is utilized for the windshield and all doors. Similarly, the G80 features improved door sealing, new engine compartment sound insulation and resonant sound-reducing glass to ensure indoor quietness and class-leading, low levels of noise (NVH). In addition, the Electronically Controlled Suspension with Road Preview, enhances ride quality by reducing road impacts using information supplied through the front camera.
Cutting-Edge Safety Technology
In keeping with the brand’s safety platform, G80 applies standard active and passive safety systems, as part of a brand-level engineering commitment to passenger security. State-of-the-art, advanced driver-assistance systems (ADAS) include:
A complement of 10 air bags includes front and side airbags as well as a center airbag, between the front seat occupants, that helps prevent secondary contact between occupants in a side impact
In addition, the Genesis safety platform works to integrate communications between around 40 controllers in real time to help ensure the right response in various scenario.
Next-Generation, Technology-Enabled Luxury
The G80 offers a high level of convenience to drivers with a suite of new technology. Each new feature is focused on further and seamlessly integrating the G80 with its client’s lives. A selection of highlighted features includes:
With an eye toward the senses, luxury-focused items include:
The all-new G80 enters the marketplace on November 12th 2020 in Middle East & Africa.
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