Valvoline, one of the market leaders in the field of premium branded lubricants and automotive services has been named as the winner of the 2018 Product of the Year in the United States. The company won the accolade in the Car Care category for its Easy Pour Bottle. Product of the Year award is considered to be the largest consumer-voted award for product innovation in the world. The winners are selected through polling of 40,000 consumers in a national representative survey.
The survey was conducted by Kantar TNS, a leading research firm that specializes in consumer insights. Product of the Year gives consumers an idea of the best products in each category in as many as 37 countries.
Commenting on the accolade, Heidi Matheys, Valvoline chief marketing officer said that Valvoline has focused on product innovation for over 150 years. She said that the new Easy Pour Bottle allowed the company to reinvent the process of oil change as now DIYers will find it even easier to change the oil and thus maintain their vehicles.
The Easy Pour Bottle comes with several special features like an Easy Pull Tab to make opening easier, a Precision Pour Spout for precise pouring and minimal mess, an Anti-Glug Tube so there are no residues blocking the flow, a Resealable Overcap with No-Slip Grip for preventing spillage and a Centralized Handle.
Product of the Year awards have been declared for 30 years to help consumers more informed choices. Manufacturers too are recognized for their quality and innovation. Each year, Product of the Year takes entries from new consumer products launched within the previous year that demonstrate advancement within their industry.
“Product of the Year’s distinctive red seal of approval continues to help shoppers find the best new product on the shelves and give the winners a well-earned competitive advantage,” said Mike Nolan, CEO of Product of the Year.
The nominations received for Product of the Year are grouped into different categories and one product is named as the winner in each category based on the results of the consumer survey.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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