Shell signed a landmark Distributor Supply Agreement with Al Khayyat Investment (AKI) Group on 10 September 2017 for the distribution of Shell-branded automotive lubricants products in the UAE. The agreement was signed at the Shell offices in Dubai.
The scope of the agreement covers the distribution of a wide range of products ranging from passenger car motor oils (the Shell Helix range) to heavy-duty engine Diesel oils (the Shell Rimula range) across all channels throughout the country.
Commenting on the agreement, Amr Adel, Shell’s General Manager for Lubricants in the Middle East, said that Shell was excited to appoint Al Khayyat Investment Group as the distributor for Shell’s automotive lubricants in the UAE market in view of their impressive distribution expertise. Shell had carefully selected Al Khayyat Investment Group as a partner after thorough market research.
Shell produces a wide range of products to cater to customer needs across a range of applications and was consistently chosen as the top lubricants supplier for 10 straight years according to Kline & Company’s Global Lubricants Industry: Market Analysis and Assessment 2016 report. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering.
Zaid Al-Khayyat, Managing Director for AKI, said that AKI was proud to be chosen as a partner by Shell. He said the partnership highlighted how two companies which are very diverse could complement each other to deliver the best service through the entire value chain
Al Khayat Investment Group was set up in 1982 as Alphamed General Trading LLC with four employees and had an initial turnover of USD 100,000. The company has evolved over the years to grow into an entity having a turnover of over $1 Billion (excluding strategic investments) and 5000 employees and has partnerships with many leading companies in the world.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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