Federal-Mogul Motorparts is celebrating the 120th anniversary of its Ferodo brand of premium braking Original Equipment and aftermarket products this year. The Ferodo brand was established in 1897 in Chapel-en-le-Frith in the United Kingdom, and was acquired by Federal-Mogul in 1998. Ferodo went on to become a key part of the company’s braking brand portfolio on a global basis, and especially in the Middle East. In the MENA region, Ferodo has a key presence in markets like the UAE, Morocco, the Kingdom of Saudi Arabia, Egypt, Cyprus, Lebanon, Algeria and Tunisia.
Tim Paustian, Regional Sales Director, MENA, Federal-Mogul Motorparts said that Federal-Mogul Motorparts has a long history with Ferodo, and this fits in well with the company’s portfolio of premium automotive parts, its focus on delivering innovation and setting new industry standards for OEM and aftermarket parts. Ferodo has been a trendsetter for many years in the field of braking products and due to its expertise in the field and its premium products has managed to establish its presence in the Middle East market.
Mainly due to the high reputation it has in the European market and in other global markets for its products, the Ferodo brand quickly gained a following in the Middle East and North African markets, registering significant growth between 2014 and 2016. Ferodo is known mainly for its innovative Eco-Friction range of environmentally-friendly low- and zero-copper brake pads.
These brake pads were produced after five years of painstaking research which involved testing of over 1,500 materials tested and development of 25 new components. The Eco-Friction range of brake pads not only meets but exceeds environmental norms that call for reduction of the amount of copper that is used in brake pads. They also confirm to the most stringent braking standards and various tests have proved that they offer best-in-class performance when tested against competing products.
Federal-Mogul Motorparts is a company that operates as an integrated supplier of high-quality automotive aftermarket parts belonging to highly reputed brands like Payen, AE, Champion and Jurid.
Federal-Mogul Motorparts will mark Ferodo’s 120th anniversary as part of the exclusive Eco Days series this year, where clients, distributors, partners, and members of the media will participate in three days of education, engagement and test drives focusing on Ferodo’s Eco-Friction technology. The event is being held from September 24th -27th,2017 in Belgrade, Serbia, and there will be many attendees from countries in the Middle East like UAE, Saudi Arabia, Tunisia, Algeria, Morocco and Egypt.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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