Samsung and Harman used the recent CES show to highlight new technological innovations for car interiors, particularly for connected vehicles.
Harman came up with a QLED MoodRoof. This roof can synchronize with the Music Motivator to create a visual experience through the roof of the car’s interior. The technologies that the two companies exhibited at the show were meant to five visitors an idea of how the two companies will collaborate on innovative technologies in the years to come. Such technologies included not only the QLED moodRoof but also an autonomous driving platform, custom-designed audio systems and other technologies for connected vehicles. The goal of Harman and Samsung is to make the ultimate connected vehicle.
Samsung had acquired Harman International in March of 2017 in a USD 8 billion deal that made Harman a wholly-owned subsidiary of Samsung Electronics. In the long run, the two companies plan to combine their technological expertise and resources in order to reinvent the digital cockpit, bring a new 5G telematics solution to the industry, and form an ecosystem of other companies and organizations that they can collaborate with in order to work on the Samsung autonomous vehicle platform.
According to Harman President and CEO Dinesh Paliwal, the goal is to “help automakers focus on the car’s evolution from device-centric to experience centric.”
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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