Hyundai Mobis, the company which deals with the supply of automotive spare parts for Hyundai and Kia production facilities across the globe has announced the launch of its second brand named “Product Line 2” in the MEA (Middle East and Africa) region. The range of products marketed under this brand was first launched in the US and European market where they proved to be really successful and received excellent feedback from customers.
In the first phase of the launch, MOBIS unveiled its line of batteries and lubricants in the market. The batteries marketed under the MOBIS brand are maintenance-free high performance batteries which are manufactured in South Korea. They meet the highest industry standards and have outputs ranging from 35 Amp to 225 Amp.
Eventually, MOBIS plans to launch MOBIS Oil also in the market. The oil will be sourced from the UAE and will meet all the international market standards like API (American Petroleum Institute), SAE (Society of Automotive Engineers), JASO (Japanese Engine Oil Standards) & ACEA (Association des Constructeurs Européens d’Automobiles).
In the second phase of the launch, Hyundai MOBIS will be launching its line of automotive spare parts, a category that will cover all maintenance parts and a few mechanical parts like (Strut Assy, Shock Absorber Assy, Radiator Assy, Clutch Assy etc.) for older model vehicles.
Through the launch of these products, customers will benefit by gaining easy access to genuine PL2 line of products that have the Hyundai and KIA seal of approval. They will be able to buy genuine, high quality parts at affordable prices.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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