Leading manufacturer of automotive lighting and electronics components has revamped the packaging for its range of bulbs for trucks, agricultural machinery, cars and two-wheelers. This makeover comprises new carton and blister packaging, as well as a new color scheme. The packaging ensures that the differentiation of the product categories like ‘Standard’, ‘Performance’, ‘Design’ and ‘Long Life’ is easily recognizable. The packaging displays icons and QR codes also so that customers can easily obtain additional information regarding service life, light color and show suitable applications and vehicle types.
Hella has been in the business of making headlamps for over 120 years. As an outcome of the company’s longstanding expertise in the field of automotive lighting, it has a comprehensive portfolio in OEM quality. Hella has received many awards for its lighting products with the most recent awards being ones from Profi Werkstatt (Best Brand 2018) and ETM Verlag (Best Brand Lighting 2018). Currently, Hella installs some 180k bulbs for halogen and xenon headlamps, as well as for rear lamps, license plate lamps or interior lighting.
The lamps are from specialist retailers in blister packs or cardboard boxes. The new blister packs are transparent both on the front and back making it easier for customers to search for and select the right product. End use consumers can also use the online configurator, www.Hella.com/bulbs to easily find the right bulb.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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