Through one of its subsidiaries named Shanghai Maple Guorun, Geely Automobile Holdings is joining hands with Korean company, LG Chem to set up a joint venture company. Geely owns 99 percent of Shanghai Maple Guorun and the new joint venture company that the two companies set up will engage in the production of batteries for electric vehicles. LG Chem is one of the leading manufacturers of such batteries in the world.
According to the terms of the agreement, Shanghai Maple Guorun and LG Chem will each have a 50:50 share in the new joint venture company that will specialize in the production and sales of new energy vehicle batteries. The two companies will invest a total amount of USD 188 million in the company and the amount would be split equally between both parties.
Geely Auto became one of the first automotive companies that undertook to electrify its product range through an announcement in November 2015. As part of the Blue Geely Initiative, Geely’s plan is to derive 90 percent of its sales from electrified vehicles from 2020. The term electrified vehicles will cover mild hybrids, plug-in hybrids and pure electric vehicles. The partnership with LG Chem will make it possible for Geely to realize its Blue Geely Initiative as it would ensure a stable supply of core components that could be used in future models tha the company would product to meet the growing demand in the Chinese market for new energy vehicles.
An Conghui, president of Zhejiang Geely Holding Group, CEO and president of Geely Automobile Group, said that Geely Auto has already created a strong supply chain network for the production and development of new energy vehicles. He said that the new joint venture agreement with LG Chem would further reinforce the company’s position as a leader in new energy vehicles and help it to realize its aim of providing its customers with more value and a better ownership experience.
Kim Jong-Hyun, president of LG Chem’s Energy Solution said: “This joint venture with China’s leading privately-owned automotive company, Geely Auto, can be seen as contributing to the progress of China’s overall electric vehicle industry.”
In 2018, China accounted for 62 percent of global EV sales with the new energy vehicle market reaching 1.25 million units in 2018. The automotive market in China is expected to grow at a strong pace in the coming years. In May 2019, Geely Auto sold more than 10,115 electrified vehicles, representing a 25 percent increase in sales over the same period a year earlier.
Geely has continued this performance in the first five months of 2019, with the company selling a total of 41,615 pure electric and electrified vehicles and launching the Geometry brand in April 2019 as a pure electric brand within Geely Auto. Geometry’s first model, Geometry A performed well with regard to sales and over the next two years Geely Auto plans to launch over 30 electrified vehicles including hybrid and pure electric vehicles.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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