BMW Launches Intelligent Personal Assistant

Many automotive manufacturers have begun integrating digital assistants that are currently available like Siri from Apple and Alexa from Amazon into their edutainment systems. BMW has opted for a different route and developed its very own proprietary AI system, the BMW Intelligent Personal Assistant, an
in-car AI assistant, which it says will “enhance the BMW driving experience.”

The technology platform is positioned as an intelligent, digital character which can be easily operated with the “Hey BMW” prompt and can cater to the needs of the motorist in a wide range of different ways, like controlling many of the vehicle’s settings, the satellite navigation and the entertainment system. It can also help to demystify vehicle functions, and if you lack a passenger, can even hold its own in an intelligent two-way conversation.

The sphere of operations of the BMW Intelligent Personal Assistant is not limited to just the car. You can even use the system at home with the help of a smart speaker, and when you can easily get access to the system when you are outside the vehicle through your smartphone. Another major bonus is that the system is compatible with other digital voice assistants, and hence can be used as a link to other rapidly growing digital ecosystems.

As the BMW Intelligent Personal Assistant is linked up with BMW’s Open Mobility Cloud, it can enhance its capabilities and grow through regular updates which will be released by the manufacturer. In the long run, it will be able to expand its range of functions and skills.

Commenting on the new system, BMW’s Senior Vice President of Digital Products, Dieter May, said, “BMW’s Intelligent Personal Assistant combines with the new BMW Operating System 7.0 to create a brand new, digital form of interaction with your BMW that redefines the whole driving experience.”

The BMW Intelligent Personal Assistant will be launched in 2019.