Al Tayer Motors, which is one of the leading automobile dealerships in the UAE and represents brands like Jaguar, Ford, Lincoln, Maserati, Ferrari and Ford Trucks is all set to hold a truly unique exhibition. Called “Unseen Potential”, the show will highlight some amazing pieces of art fashioned from discarded automobile parts and scrap material.
The exhibits are the outcome of an internal competition that the company held for the technicians of Al Tayer Motors and Premier Motors. Slated to run from September 14 – 22, the proceeds from the exhibition will be used to support several charitable causes that have been approved by the UAE.
The art objects will be on display at the Al Tayer Motors showroom on Sheikh Zayed Road showroom in Dubai and is open to everyone, especially to those who love art and cars. Visitors can even bid on their favourite pieces. This is a new feature that has been added in response to strong interest from customers to buy many works of art created for the previous edition of the contest.
Commenting on the exhibition, Boulos Massoud, Senior Vice President Aftersales, Al Tayer Motors said that this is the second time that the company organized such a contest. The seond edition of the event received an overwhelming response form the company’s talented technicians who proved that they truly have a flair for art and created some remarkable pieces. The wide range of the exhibits and their level of creativity showcase the fact that the employees truly exemplify the company’s two core values – Diversity and Quality.
Massoud added, “Fostering a work culture that recognises employees for their efforts and providing opportunities to display their talents plays a strong role in creating a happy workforce. This in turn spurs them to put in their best to ensure customer satisfaction, resulting in a win-win situation for everyone.”
Over 350 technicians from 11 locations across the UAE participated in the contest that lasted for two months. The contest was instituted with the goal of enhancing their teamwork and highlighting their artistic abilities.
Together they created nearly 90 art objects from seemingly unusable material using their imagination to tap into the unseen potential in the waste.
They spent hours of their free time scouring for materials they could use and fashioning unique pieces like animal figures, vehicles, insects, flowers, birds, musical instruments, robots, and more.
The art pieces can also be viewed via www.altayermotors.com/unseenpotential and via the dealerships social media presences www.facebook.com/AlTayerMotors and www.instagram.com/altayermotors/.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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