BASF Uses SEMA to Debut New Color Series and 2017 Color of the Year

BASF Automotive Refinish used the recent SEMA Show in Las Vegas to unveil a new line of colors and announce its official 2017 “Color of the Year”.

The new Diamont Zyrilliant and R-M® Onyx HD Color Series is a collection of 108 bright, uncommon and extreme colors that restoration shops and custom car builders can use to give the vehicles of their customers a striking look as they can be easily customized, though they have been developed without using special pigments or effect components.

The range comprises 36 custom shades, in addition to 12 ground colors and 60 high-chroma colors that can be mixed and matched using a tri-coat process in order to create the maximum effect. When seen in direct light, they create tremendous impact with their shimmer and sparkle as well as color changing effects.

Speaking about the new color series, Dan Bihlmeyer, BASF North America Marketing Head, Automotive Refinish said that the Zyrilliant Color Series will provide customers with a wide range of easy-to-use colors that can deliver eye-catching results, while providing them with the flexibility to experiment and create custom formulations.

For the first time ever, BASF also announced its “Color of the Year” at the SEMA show. The color, Reflexion Nebula, was showcased on a custom 2009 Nissan Skyline GT-R.

Depending on the perspective from which it is viewed, the Reflexion nebula shade transitions slowly from blue to gray. The choice of this color as the “Color of the Year” was based on current color trends.

“Our design team predicts a stronger presence of blue shades that offer versatility and broad appeal in the automotive space,” said Paul Czornij, Head of Design for BASF’s Color Excellence Group. “This is apparent in Reflexion Nebula, with its dynamic and scintillating look that is both playful and sophisticated.”