AkzoNobel, which is one of the leading companies in the field of paints and coatings company has recently opened its first regional Application Training Centre in Dubai. The goal of opening the new facility is to strengthen customer service standards and promote localised innovation of paint products.
The state-of-the-art facility will provide advanced training programs for AkzoNobel’s customers in the region, helping them to build capacity and increase their knowledge about paints and coatings. There will bea special focus on OEMs and refinishers. The AkzoNobel Application Training Centre is located in Al Quoz and is expected to be fully operational by the end of the year.
Commenting on the new center, Peter Tomlinson, Managing Director for AkzoNobel’s Automotive and Specialty Coatings, said that the opening of the new center highlights the company’s commitment to strengthen its relationships with customers in the region, and to provide them with expert training on the most efficient use of AkzoNobel’s paint systems.
He added, “As the first training centre serving multiple paint and coatings businesses, the facility will serve as a hub for stronger customer collaboration, and be a center of expertise for color and application. The training programs will enable customers to make informed choices about AkzoNobel products and also contribute to collaborative research to develop innovative products.”
The AkzoNobel Application Training Centre will strengthen the company’s focus on research and development. AkzoNobel invested 363 million euros in R&D globally last year and has a workforce of over 150 scientists who are engaged in expanding AkzoNobel’s range of innovative and sustainable products.
The Centre is equipped with state-of-the-art industry equipment for businesses in Wet Paint and Powder where manual application is applicable and is particularly suitable for those in the automotive industry as they can gain first-hand knowledge about the latest coatings processes and systems. The region has witnessed an upsurge in the automotive sector and hence the Centre can play a key role in building industry standards and supporting its customers in tackling challenges related to the choice and application of paints and coatings.
McLaren is the first automotive manufacturer which is scheduled to have the first training at the Centre this month. McLaren will use this opportunity to build on its existing partnership with AkzoNobel. AkzoNoble had collaborated with the McLaren-Honda team for developing the Tarocco Orange livery for the 2017 MCL32 racing car. McLaren Automotive, which is the largest part of the McLaren Group, continues to use AkzoNobel’s color expertise and technology to come up with striking colors for its customers.
AkzoNobel is based in Amsterdam and has a portfolio of well-known brands like Sikkens, International, Dulux, and Interpon.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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