ACDelco Launches New Electronic Parts Catalog for the Middle East

ACDelco has announced that it has launched a new e-Catalog in the Middle East and all customers need to do is browse this catalog for all their car-related needs as it would serve as a one stop shop. The Electronic Parts Catalog has been uploaded on the company’s regional website (www.acdelcoarabia.com). Dealer partners and customers can use just a few click through the catalog to find the right part for most vehicle makes and models from a wide database.

Customers and dealer partners can refine their search using several search parameters like vehicle make, model year, part name or part number, to get exactly the part they need. To further increase the convenience, it is also possible to navigate further and fine tune their search down to the engine sizes, fuel and body type. The most notable feature is that the application data integrated into the system so that the customer can navigate through the system easily to find just the right part for their vehicle. The catalog provides detailed information about all the elements so that browsers can make the right choices from the comfort of their own home. Customers can browse through images, specifications, FAQs, features and benefits, maintenance, warranty, wear and troubleshooting at their convenience to make an informed and assured decision. They can opt to browse the catalog in the language that they are most comfortable with the catalog being available in English, Arabic and French.

“Through this Electronic Catalog, we have devised an innovative new way for customers to find the right ACDelco product with remarkable ease. Equally importantly, not only will this save time and effort for our users, it is a reliable method to access product information around the clock. ACDelco has always been at the forefront of innovation when it comes to the aftermarket industry and this latest offering is testament to our customer-centric philosophy,” said Mohammed Al Fayyad, Customer Care and After Sales Director, General Motors, Africa & Middle East.

ACDelco has been pioneer in the automotive aftermarket sector for its partners, and its expertise in the sector is further reinforced by its heritage of over 100 years of innovation and engineering excellence. A past research study revealed that ACDelco’s “Unaided Brand Awareness” stood at 71percent, which is higher than that of any other aftermarket brand in the automotive industry.