Michelin North America Inc and Sumitomo Corporation of Americas (SCOA) have finalized a landmark distribution agreement on the basis of which they would form a 50-50 joint venture which woul... Read more
Goodyear has announced that Porsche has opted for its new Dunlop Sport Maxx Race 2 tyre as original equipment for on road use in the new 911 GT2 RS. The tyre has been approved for use in the... Read more
A crystal studded V10-powered Lamborghini Huracan became viral on Instagram after its owner, Daria Radionova had her Lamborghini Huracan covered in as many as 1.3 million Swarovski crystals.... Read more
Zenises has already made its mark by establishing a Guinness world record for making the most expensive tyre in the world. The company’s CEO, Harjeev Kandhari, recently announced another wor... Read more
Autoaid, a startup based in Berlin will be showcasing its Automotive Bulb Camera at CES 2018. The Bulb Camera is a unit that integrates an LED headlamp and an HD camera. It can be used in vi... Read more
Luxoft, a global IT service provider has partnered with Ford to develop a new in-vehicle translator that it will showcase at CES 2018. The feature is meant to be used mainly for commercial v... Read more
Continental used the CES 2018 show to unveil the world’s first touchscreen having a 3D surface, which combines a visual appearance with a brand-new operating concept at the CES 2018. Accordi... Read more
While most people in the UAE ushered in the New Year by watching the exciting fireworks at Burj Khalifa, the SCA Drive marked a different kind of New Year celebration. The second edition of... Read more
Yokohama Rubber Co., Ltd. has unveiled the “BluEarth-Van RY55,” which is positioned as a new fuel-efficient tyre for vans. The tyre incorporates the Yokohama’s advanced BluEarth tyre technol... Read more
China has revealed plans to make at least 50 percent of its new vehicles have artificial intelligence technology by 2020 as part of a broader strategy. The use of AI in vehicles will be supp... Read more
From Steering Wheels to Screens: How In-Car Technology Is Reshaping the Middle East’s Automotive Experience
FERRARI LUCE: REVEALING INTERIOR & INTERFACE DESIGN – AND THE NAME THAT LAUNCHES A NEW SEGMENT FOR FERRARI
Family-First Mobility: How Chery UAE is Enhancing Safety on UAE Roads
SUPERSPORTS DEBUTS IN DUBAI FOR ‘FULL SEND’ PREMIERE
Where the World Stops and the Drive Begins
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