Nissan of Arabian Automobiles announces UAE winner for #NissanKICKS Lip- Syncing Competition

Arabian Automobiles, the flagship company of the AW Rostamani Group and
the exclusive dealer for Nissan in Dubai, Sharjah, and the Northern Emirates, has celebrated the
announcement of the winner of the popular Nissan KICKS Lip-syncing Competition, the Instagram
challenge that garnered huge interest and engagement across the Middle East. Jefferson @Jazzyjeff.i
from Dubai was announced a winner in the popular competition that achieved over 3.2 million social
media users in less than three weeks.
The challenge was built on the success of the KICKS campaign (Built to your Beat) and invited users to
record themselves singing along to the KICKS music video. Participants from the Dubai & the Northern
Emirates were encouraged to use a dedicated Instagram filter and tag the official accounts of both
Nissan Middle East and Arabian Automobiles’ s NissanDxb to win an exclusive KICKS test drive and a
Bose Bluetooth speaker.
Introduced with a teaser video, followed by an official filter, the social media challenge connected
audiences from across the region, engaging over one million users and garnering more than 1 million
video views. With the support of Nissan’s partner network including Arabian Automobiles, the challenge
was rolled out across seven markets: Kuwait, Qatar, Oman, and Jordan, in addition to Bahrain, Abu
Dhabi & Al Ain, and Dubai & the Northern Emirates, where the KICKS celebrated its position as the
premier crossover with the highest segment market share during Fiscal Year 2021 (April 2021 – March
2022).
The 2022 Nissan KICKS is available for test drives across Arabian Automobiles showrooms in Dubai,
Sharjah and the Northern Emirates.