Toyota Motor Corporation (Toyota) has launched a service called “total-care service,” a set of services that have been designed specifically for ride-hailing companies. The Japanese vehicle manufacturer will work with ride-hailing companies as part of Total-care Service to leverage data obtained through the onboard telematics system. This data will be obtained through a shared information platform and then Toyota will be able to provide the ride hailing companies with services like fleet management, automotive insurance, and vehicle maintenance packages. The goal is to expand the use of ride-hailing vehicles and thus further enhance the driving experience for end users.
Ride-hailing companies can use Toyota’s Total-care Service to provide their driver-partners with more cost-efficient and timely maintenance services.
Toyota will be rolling out the “total-care service” package first in Singapore. Toyota Motor Asia Pacific Pte Ltd. (TMAP), the sales & marketing regional headquarters of Toyota Motor Corporation (TMC) in Asia will be the first to offer the service for 1,500 Toyota vehicles which are owned by Grab Holdings, Inc. (Grab) through its subsidiary GrabRentals.
Eventually, both companies will partner to roll out this service to Grab-owned Toyota vehicles across Southeast Asia. They will also cooperate to increase the share of Toyota vehicles in Grab’s fleet in the region by 25 percent by 2020.
Grab also plans to implement the Toyota Production System (TPS) in the future. This system is based on the principle of eliminating waste, and will help Grab to improve its business operational efficiency.
Generally, vehicles used as part of ride-hailing services tend to accrue five times more mileage than those which are owned privately. They need to receive regular maintenance depending on their condition to keep them in safe, good working condition. The safety of their passengers and the Driver-partners is a top priority for Grab and using Toyota’s services to ensure that Grab’s fleet vehicles receive timely maintenance will help Grab to provide the highest level of safety on its platform.
As part of the Total-care Service, Toyota’s in-vehicle data-transmission device, TransLog collects driving data and sends it to the Mobility Services Platform (MSPF), an information infrastructure that Toyota has developed for vehicle connectivity.
Toyota will work with Grab and local dealers to use such vehicle data collaboratively and to make the ride-hailing platform one of the safest and more secure ones in Southeast Asia. One instance is using vehicle data to provide driver-partners with support and safety advice as and when they need it. In addition, Toyota dealers will apply TPS to vehicle maintenance for Grab-owned vehicles.
Aioi Nissay Dowa Insurance, a Toyota affiliated insurance company, will offer telematics-based automotive insurance to GrabRentals, allowing for safer driving and lower-cost insurance premiums.
Depend on the miles driven and data about the condition of the vehicle, the maintenance schedules for each vehicle will be fully optimized. Borneo Motors (Singapore) (BMS), the authorized Toyota dealer in Singapore has established an Intensive Care Stall (ICS) where, making use of TPS know-how, ICS can achieve ultra-efficient maintenance services. This can significantly reduce vehicle downtime and maintenance costs.
Grab is one of the most frequently used online-to-offline (O2O) mobile platforms in Southeast Asia, providing everyday services like commuting, food delivery, package delivery for goods ordered through e-commerce to consumers . Customers pay with one e-wallet. Grab currently offers services in Singapore, Indonesia, the Philippines, Malaysia, Thailand, Vietnam, Myanmar and Cambodia.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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