Porsche’s Biggest UAE Event of the Year Returns to a New Dubai Venue This November

Icons of Porsche, the largest automotive festival in the Middle East, is coming back to Dubai on 21–22 November 2026, this time at a brand-new venue. Tickets are now on sale, and last year’s edition drew more than 30,000 enthusiasts from around the world.

A new home for the region’s biggest Porsche gathering

Porsche has confirmed that the sixth edition of Icons of Porsche will move to The Square, Nad Al Sheba, in Dubai. Tickets are on sale now through IconsOfPorsche.com, with the full event programme still to be announced in the coming weeks.

Dr. Manfred Bräunl, CEO of Porsche Middle East and Africa, described the new location as a step up for the event, saying it would lift the festival to new heights in both atmosphere and fan experience. Over its first five editions, Icons of Porsche has grown into the largest automotive festival in the region and one of the most recognised Porsche community gatherings anywhere in the world.

Last year’s edition, held at a different venue, attracted more than 30,000 sports car enthusiasts from across the globe, alongside appearances from Dubai royalty: His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, President of the UAE National Olympic Committee, personally toured the festival.

What the festival typically brings

Icons of Porsche centres on classic cars, motorsport heritage, and the wider Porsche community in the region, with past editions featuring rare and collectible models, driving experiences, and cultural collaborations. In 2025, the festival partnered with artist Kasing Lung to release a strictly limited “King Mon” collector’s figure alongside a Labubu-themed art car, a detail that drew attention well beyond the usual car-enthusiast crowd.

Porsche has not yet detailed the full 2026 programme, so specific displays and appearances for this year’s event remain unconfirmed.

Beyond the festival: a packed UAE calendar

Icons of Porsche is only one part of what’s been a busy year for the brand regionally. The Porsche Carrera Cup Middle East, the brand’s one-make racing series, returned to Dubai Autodrome for the 2026 season, hosted jointly by Porsche Centre Dubai and Al Nabooda Automobiles in the Northern Emirates. The series also features rounds at Yas Marina Circuit in Abu Dhabi, keeping Porsche’s competitive presence active across both emirates throughout the year.

Porsche Centre Abu Dhabi has also kept up a steady run of community and lifestyle events through 2026, from a wellness-and-performance gathering combining Pilates with Porsche culture, to a Ramadan experience held in partnership with ERTH Hotel Abu Dhabi, to a curated driving experience hosted with Amwaj Jewellery. Meanwhile, Porsche Centre Dubai brought back its own “House of Porsche” event at Paus Club, combining design workshops, live music, and wellness sessions under one roof.

Why Porsche keeps investing so heavily here

The frequency and scale of these events reflect how central the UAE has become to Porsche’s regional identity. Between a dedicated racing series, a flagship annual festival now moving to a bigger venue, and a steady calendar of lifestyle and community events in both Dubai and Abu Dhabi, Porsche has built one of its most active brand communities anywhere in the Middle East and Africa region, and the UAE sits at the centre of it.

With Icons of Porsche tickets already on sale for November, this year’s edition looks set to be the festival’s biggest test yet of its new venue and its ability to keep growing an already large following.

Source: Porsche Newsroom, Porsche Middle East and Africa, 2026.