Leading sports car manufacturer Porsche has revealed that the company will be opening a new digital center in Silicon Valley. The center will have 100 staff. The purpose of the new center will be to form new partnerships, to collaborate with venture capital companies and to invest in new companies.
Porsche, which is owned by the Volkswagen Group had first ventured into the digital space by launching its digital division with its headquarters in Ludwigsburg near Stuttgart a year ago. The objective of the division is to develop digital services for the premium segment under the supervision of Thilo Koslowski, a former digital mobility analyst at the technology consulting firm Gartner.
The company decided to set up the center in Silicon Valley as it is the hub of the latest developments on the digital front. Koslowski said in a statement that the car is the ultimate mobile device of the future, and the future of mobility is being written in Silicon Valley. Hence, it was considered to be important to have easy access to leading IT companies in the USA. This would allow Porsche to identify trends early and to invest in new technologies in a timely manner without lagging behind.
Porsche Digital has already invested in venture-capital fund E.ventures US and plans to expand such activity through its office in Santa Clara, California.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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