PEUGEOT 408 sells its first 15 pre-ordered cars in 90 minutes

Fifteen all new PEUGEOT 408 “Alawel” first limited edition vehicles were sold in less than 90 minutes in the United Arab Emirates this week as part of an exclusive online launch ahead of the arrival of the All-new 408 in the Middle East.

The category-defying PEUGEOT 408 is the first of its kind, with a new fastback silhouette. This new age PEUGEOT offers a feline stance and unique allure, engineering excellence focused on efficiency, as well as the emotions provided by cutting-edge technologies dedicated to driving pleasure and instinctive use.

With a length of 4.69m, based on a long wheelbase of 2.79m, the new PEUGEOT 408 has a remarkably spacious second row, with 188mm of legroom. The boot is also generously sized, with a volume of 536 litres, which can be increased to 1.611 litres once the rear seats are folded down. The new PEUGEOT 408 is 1.48m high with a slim and sleek silhouette. This improves aerodynamic efficiency.

Starting from AED124,900, the all-new PEUGEOT 408 will be available in all markets by June latest and is already available in UAE and KSA.