Nissan Motor Co., Ltd. Has announced that it would be shortly rolling out a new retail concept in dealerships across the world in order to improve customer services and create a globally consistent brand experience. This is part of the company’s response to diversifying expectations and lifestyles.
All dealerships will be encouraged to align with the Nissan Retail Concept, or NRC with a view to ramping up all aspects of the customer experience at dealerships. The retail concept covers all aspects of the customer experience including facility design, service process and digital environment. Over 400 dealerships spread across 30 countries have already made the transition and the plan is to implement NRC at over 9,000 dealerships in more than 170 countries by the end of fiscal year 2022.
Some of the new design elements that dealerships aligned with the Nissan Retail Concept will feature include an exterior with the familiar red Nissan signage and an exclusive delivery area for creating greater excitement when customers receive their vehicle. The dealerships will also have a digital car configurator to help customers learn about Nissan cars and they will able to navigate through the service process on tablet computers used by salespeople. NRC will also incorporate key elements of the Nissan brand like electric vehicles, light commercial vehicles, the NISMO performance sub-brand and Nissan Intelligent Mobility.
Nissan has already rolled out NRC in North America, Europe and China. From the beginning of this fiscal year, Nissan is focusing on the renovation of dealerships in Japan, and the company is planning on implementing NRC in tandem with initiatives to optimize its sales network.
Daniele Schillaci, executive vice president for global marketing and sales at Nissan said that the relationship between dealers and customers is changing and customers now expect a more digital and customized experience. This is why Nissan came up with the idea of launching a new retail concept in order to deliver exciting and diverse customer experiences worldwid.
He concluded by saying that the Nissan Retail Concept is expected to improve all aspects of a customer’s experience, from the minute they step into the dealership at a Nissan-brand dealer to the time that they drive away with their new vehicle.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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