Nissan Middle East has created a community video to drive home the “Stay Home, Stay Safe” message and thus minimize the impact of the coronavirus pandemic. The video was launched on March 23and is part of a regional initiative that is meant to urge the members of the general public to stay home. This video reinforces the sentiments that are shared by governments and health professionals across the world as countries continue to fight the novel coronavirus outbreak.
Created by TBWA/RAAD agency for Nissan, the new video celebrates the great link between people and roads. It shows that while people have always enjoyed being on the move, it is now more important for the great outdoors to take the backseat to remaining indoors and practicing social distancing to avoid the spread of the coronavirus.
Through the video, Nissan Middle East has expressed its solidarity with the authorities dedicated to managing the global pandemic and has joined the conversation with #TogetherWeCan to remind the public of the sacrifice they need to make today for a better tomorrow.
The video is available on Nissan Middle East’s YouTube channel. https://www.youtube.com/watch?v=UimZMXNM2i4
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