Nissan recently held its Regional Skills contest and awarded its top sales staff and service staff from across the Middle East as part of its strategy to offer the best customer care services. The contest was held at the Armani hotel in Dubai.
Nissan focuses on providing sales and after-sales service of the highest standards and company invests heavily in customer care.
Speaking at the awards ceremony for the regional skills contest, Samir Cherfan reaffirmed Nissan’s commitment to customer service, and said that globally, Nissan’s objective is to provide the best customer service. The focus is not just on satisfying the customer’s need for a particular service or purchase, but on delivering an overall outstanding customer experience.
This is the 19th year in which Nissan is holding the Nissan Regional Skills Contest, in order to honor members of the staff who have demonstrated outstanding performance over the course of the year.
The Regional Skills Contest is held in four categories- for Service Advisors, Technicians, Sales and Parts. The purpose of the contest is to help the staff members to realize their capabilities and then polish their skills. The awards cover every aspect of the business ranging from in-depth knowledge about genuine parts from Nissan to technical expertise, sales aumen and service advise.
Samir Cherfan congratulated the winners of the respective categories, while acknowledging the efforts of each entrant. He said the contest is part of the company’s investment in customer care. When the company invests in its employees, customers get the benefit of consistent professionalism from members of the staff.
The oldest and most coveted category is Nissan Service Technical Excellence Competency Award (NISTEC), now in its 19th year. This year, Uchita Bandara won the award. The winner of the Nissan Service Advisor Excellency Competency Award (NISAC) category was Sajeev Thomas while Mohamed Dayane won the Nissan Sales Executive Excellence Competency Award (NISEC). Mohammed Ansari emerged as the winner of the Nissan Parts Executive Excellence Competency Award (NIPAC). The Best Performing NSC award went to Arabian Automobiles Co.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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