Nissan became the first car manufacturer to launch a low-cost electric car in China. The company started making its Sylphy Zero Emission electric car which has been made specifically for the Chinese market at its factory in Guangzhou, China. This makes the Sylphy the first domestically-produced low-cost electric car that has been made to cater to the needs of Chinese motorists.
Nissan started production of the car on August 27 through a company that is a joint venture with the Dongfeng Motor Group, Dongfeng Nissan Passenger Vehicle. The two partners have a longstanding history and recently announced that they have made 10 million cars in China after they began their collaboration.
The Nissan Slyphy zero emissions car borrows elements from the company’s best selling electric model, the Nissan Leaf and its most popular sedan in China called the Sylphy. Nissan is positioning the vehicle as one that would be at the forefront of a new era of electrification in China, which is the largest automotive market in the world.
In an interview to Autocar Processional, Nissan CEO Hiroto Saikawa said that in the coming years, China is expected to lead the world in the adoption and spread of EVs. He went on to express his confidence that the Sylphy Zero Emission vehicle will become a key player in the EV market in China.
According to reports from news agency AP, the Sylphy would have a price tag of 166,000 yuan (USD 25,850) after government subsidies, which is about half the cost of the Nissan Leaf.
Automakers like GM, Tesla, Audi and Nissan itself had so far been selling their imported models in China, but their high sticker was a major drawback. Volkswagen and General Motors have already announced plans to make their very own electric models for the Chinese market.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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