Malaysia has launched a new mass market car project as part of its drive to promote the development and adoption of high technology, according to the company’s prime minister, Mahathir Mohamad. The country, which has the third-largest economy in Southeast Asia is trying to encourage industry to take to use of advanced technology in order to spur productivity and offset the growing external risks due to increasing trade tensions between the United States and China.
The new project is helmed by a private Malaysian firm called DreamEDGE, and will have a technical partnership with Japanese automotive firm, Daihatsu Motor Corp.
Darell Leiking, Malaysia’s trade and industry minister told a news conference that the project would be completely privately funded and would receive no funds from the government though it would receive non monetary support from the government as part of its drive to support anything that is made in Malaysia.
Daihatsu, which is a subsidiary of Toyota Motor Corp, already has a stake in Perodua, which makes the most popular brand of automobiles in Malaysia.
The plan is to the first model of the new national car by March 2021, according to local daily The Star. The first model is likely to be a C-segment sedan that is developed by DreamEDGE companye.
Daihatsu Motor will be lending its expertise in the area of “advanced technology” but would not be an equity partner.
According to the current timeline, the company will develop the first prototype in March 2020.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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