Land Rover Launches 5.0 Version of Ardhi

Land Rover has just released the 5.0 version of its renowned off-roading mobile app, Ardhi. The 5.0 version incorporates several new features, a better design and a new user friendly interface, which has been modified in line with the latest mobile trends in order to further enhance the off-roaders’ experience while tracking and sharing uncharted routes.
Ever since Ardhi was launched in December 2015, the application had over 83,000 downloads, and over 650 active users returned during the past two months. Ardhi has been used to trace more than 3,300 paths around the region in the last 2 years.

Commenting on the release of the new 5.0 Ardhi Mobile App, Jaguar Land Rover Brand Director Hannah Naji said that since its launch in 2015, the app has proved to be highly popular among offroaders in the region. Naki said that the updated 5.0 version will be highly valuable for all adventurers, whether they are experts or amateurs as they set out to explore and enjoy the tough terrain in the region.
The GCC enjoys one of the highest levels of smart phone penetration in the world. Land Rover used a combination of its off-roading heritage and passion for innovation to develop one of the first and most advanced social mobile application for off-road enthusiasts. Ardhi in Arabic means MYLAND, and it serves as an essential tool for regional off-roaders of any level to chart, save and share their off-roading adventures.

Using the new 5.0 Ardhi Mobile App, motorists can now:
• Map and share their adventures with the world at large
• Pre-plan their trips well in advance from the comfort of their homes
• Create their own routes from scratch or based on paths uploaded from other users or just choose from a selection of existing off-roading paths
• Import and export paths in GPX and KML formats, to send to those using any other navigation devices
• It serves as a platform to interact with likeminded offroading enthusiasts
• You can record your path even without access to the internet
• Optimize phone battery consumption for longer past recording
• It is possible to Use the SOS function at moments of inconvenience to get help from fellow Ardhi off-roaders
• Send SMS to off-roaders around you in case of internet connection issues
• Retrace and share your steps as you conquer Your Land, or take on paths created by other Ardhi users

The new Ardhi 5.0 Mobile App comprises part of Land Rover’s continuously evolving MYLAND regional creative communications platform, that commemorates the impact that the Arab culture has had on today’s society.

The Land Rover 5.0 Ardhi app is available to download now from Apple App Store for iOS smart Phones and from Google Play store for Android smart phones. It comes with a handy video guide to help users get their bearings.