Jaguar Land Rover used the recent Dubai International Motor Show (DIMS) to showcase its new collection of branded goods in addition to its range of latest range of luxury models. The company is known its branded goods which deliver the same style and quality that its vehicles are known for and visitors to the show had a chance to directly purchase the new range of apparel and lifestyle accessories at the Jaguar Land Rover stand.
The range of goods available at the stand comprised those belonging to two new Land Rover collections, the ‘Land Rover 2020 Collection’ and the ‘Above and Beyond Collection’ as well as items belonging to the ‘Jaguar Heritage Collection 2020’ and the ‘Jaguar 2020 Collection’.
The LEGO Technic NEW Land Rover Defender
The new LEGO Technic Land Rover Defender is an accurate take on the new Defender that can be built at home. Lego developed the 2,573-piece model kit in partnership with Land Rover and it offers the best combination of LEGO’s creativity and the New Defender’s capability and instantly recognisable silhouette. The LEGO Technic vehicle comes with realistic elements and functions, like true to life body panels and rims, four-wheel drive with three differentials, a fully independent suspension, a winch that really works and the most sophisticated gearbox ever seen in a LEGO Technic kit.
The Above and Beyond Collection
The Above and Beyond Collection was by the durability and capability that is noticeable in the New Defender. It includes a range of outdoor performance clothing and technical equipment for even the most intrepid off road motorists. This includes men’s and women’s wear and leverages 50 years of Musto heritage. The innovative Welded Thermo Jacket with a RECCO integrated reflective antenna can help locate fellow adventurers even in difficult terrain. The jacket has practical PrimaLoft Aerogel-lined pockets that can help keep mobile phones charged for a longer period as it is not always possible to keep your phone charged while on the move.
The Rodinia Hybrid jacket can be quickly transformed into gilet in just a few seconds with YKK Quickburst zip technology and aso features PrimaLoft Black Eco insulation. This kind of insulation serves as a lightweight alternative to other forms of insulation as there is no compromise in terms of flexibility while it provides warmth and comfort.
Another item in this collection that accessory enthusiasts would love is the Above and Beyond pen – Land Rover’s pen that is engineered to go to extremes. Machined from aircraft-grade aluminium, the pen is waterproof, freezeproof, and heat-resistant. It can even be used to write while underwater, through grease, and in outer space.
Land Rover 2020 Collection
Every accessory and apparel in the Land Rover 2020 collection is highly distinctive and well-crafted, and is conceptualized for the great outdoors. While the menswear collection reflects the all-terrain spirit of Land Rover with its unrivalled versatility, the women’s collection includes effortlessly stylish options incorporating smart thermal technology.
Jaguar Heritage Collection 2020
The Jaguar Heritage collection is a special collection that highlights the legacy of the brand and pays homage to its influential, iconic, and sophisticated design history. The collection includes classic items like the men’s heritage leather jacket and the Jaguar heritage watch, both of which acknowledge the truly iconic Jaguar Mark II luxury sports saloon.
Jaguar 2020 Collection
The Jaguar 2020 Collection captures the essence of the quintessential British lifestyle in its range of apparel and accessories through its attention to detail and pursuit for perfection. Each item in the collection reflects Jaguar’s flair for design and iconic lines.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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