The Mazda 3 was chosen as the Supreme Award winner at the Women’s World Car of the Year (WWCOTY) awards. The winners of the 2019 awards were announced at the Dubai International Motor Show in the presence of Founder of WWCOTY, Sandy Myhre from New Zealand and the GCC Jury Shereen Shabnam.
The winners in the individual categories at the 2019 Women’s World Car of the Year awards:
Urban Car Award – Kia Xceed
Family Car Award -Mazda 3
Green Car Award – Kia Soul EV
Luxury Car – BMW 8 Series
Performance Car -Porsche 911
SUV/Crossover – Range Rover Evoque
Porsche Middle East proved to be a big winner with the Porsche Taycan winning the Holly Reich Dream Car Award. This award is given in homage to a jury member from New York who passed away in 2016. The award is meant to be given to a dream car that the judges would love to have, if they could have it. With the Porsche 911 getting the Performance Car Award, Porsche ended up with two awards.
The Woman of Worth Award for 2019, the award for a woman who has been judged as having made a significant contribution to the motor industry or motor sport was given to Linda Jackson, CEO, Citroën. Jackson said she was honoured to receive this award honouring the contribution of women, especially as Citroen was marking its centenary this year.
Representing the Woman’s World Car of the Year awards, Sandy Myhre, CEO, said the activities for women at the Dubai International Motor Show were ground-breaking. “Creating time in a motor show specifically for women is a world first. Women’s World Car of the Year has never announced their results live from a motor show so that’s innovative and to be able to interview women driving instructors from Saudi Arabia live on the stage is pioneering. The fact all these things are happening in Dubai in the UAE is highly symbolic.”
The winners of the Women’s World Car of the Year Award were chosen by a panel of 41 jury members drawn from 34 different countries and the jury has a collective audience of over 260 million people.
In view of the increasing number of women who buy cars across the globe, the opinion of women is more important than ever and the female demographic the fastest-growing consumer segment in the world and arguably the most influential.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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