Hyundai Motor has revealed the new identity of the Genesis brand with the unveiling of the rendering of the new G90 luxury sedan. With an elegant design and advanced technological features, the model heralds the future direction of the Genesis brand.
Jin (James) Kim Vice President and Head of Operations for Hyundai Africa and Middle East, said the images of the new G90 luxury sedan will definitely inspire confidence in the Hyundai customer base with its world-class design and new touches of luxury. The G90 will hit the retail market next year and will be the first of the six new Genesis models that are scheduled to be launched in the MENA region by 2020.
The Middle East and Africa region is well known for its preference for luxury cars and the G90 is expected to be highly popular when it reaches the region.
Set to be the Genesis brand’s flagship model, the G90 heralds change and innovation with its combination of ‘human-centered’ technology and engaging driving dynamics. It will set a benchmark in the world of luxury sedans with its world-best safety features and technological innovations..
It is also expected to be a pathbreaker when it comes to design with its “Athletic Elegance” design style that was imparted to it by the newly-formed Prestige Design pision. This is symbolized by the grand radiator grille and sophisticated headlamps and a grand radiator grille topped by the Genesis emblem.
Hyundai Motor developed the Genesis brand specifically for a new class of discerning consumers. Capitalizing on the success of the brand on a global basis, the company will launch six new Genesis models by 2020.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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