In view of the high costs related to the development of electrified and autonomous vehicles, it makes more sense to collaborate than to compete. General Motors and Cruise Automation announced through a press release that they would be collaborating with Honda for “large-scale deployment” of technology for autonomous vehicles. It can take billions of dollars to develop highly advanced technologies that are needed for autonomous vehicles and the collaboration between the three partners is expected to create greater synergy.
As part of the agreement, Honda will invest USD 2 billion over the next 12 years in the project and will also make a USD 750 million equity investment in Cruise. This will take the total investment to USD 2.75 billion. The amount involved indicates that Honda is really serious in its drive to make automation an integral part of its vehicles. With the amount that has been invested in the venture so far, Cruise is now valued at USD 14.6 billion.
Cruise Automation was initially set up in 2013 as a developer of autonomous vehicle technology. The company was quite successful initially and GM acquired the firm in 2016 for an undisclosed amount.
Commenting on the partnership with Honda, GM’s CEO, Mary Barra said that this new project was the logical next step in the partnership between the two leading automotive companies as they have both collaborated in relation to electric vehicles and GM has invested heavily in Cruise’s success. Barra added that both Honda and GM will be able to provide cruise with significant expertise in the fields of design, engineering and manufacturing expertise. They also have the global reach to help establish Cruise as the leader in autonomous vehicle technology as they endeavor to deploy self-driving vehicles at scale.
Such partnerships are becoming increasingly common on the automotive scene. Back in February 2018, leading automotive manufacturer Geely had predicted that in future, there would be only two or three manufacturers as companies would need to unite in order to survive.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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