Genesis has taken its drive to deliver a luxury experience to its customers to new heights with the launch of its ‘Valet Test Drive’ program– a premium VIP test drive program that makes it possible for prospective customers in the Middle East a chance to experience the Genesis they prefer at a time and place of their choosing.
Currently, the Valet Test Drive program has already been implemented in Kuwait and Bahrain, and Genesis is seeking to offer this unique service to the UAE and Saudi markets later in 2019. This will make it possible for even more Genesis enthusiasts to get an idea about the seamless convenience of Valet Test Drive and the benefits of enjoying the Genesis experience.
“At Genesis, we strive to sell more than just a car; we are selling a premium lifestyle experience, which is customer-centric by nature and at the forefront of enriching drivers’ aspirations in new and innovative ways,” said Saad Belda, Regional Network Development Manager, Genesis Africa & Middle East .
He said that with the Valet Test Drive, Genesis has broken free of conventions followed for traditional test drives, as customer convenience has now become a key priority and plays a key role in the way the brand delivers its services. The company’s exceptional Genesis Valet Consultant would always be at the service of customers – anytime, anywhere. The goal is to provide those who want a test drive with a high end seamless Test Drive experience from the enquiry stage to consultation on the best terms possible, and at all stages of the journey, from online to offline.
Through the complimentary Genesis Valet Test Drive platform, all Genesis enthusiasts or owners get to enjoy a personalized, effortless, and seamless driving consultation from the beginning to the end.
Prospective customers can use the dedicated enquiry form on the Genesis website to schedule a convenient Valet Test Drive. They go on to benefit from a fully customizable VIP demonstration and product consultation, which would cover every detail from time and place, engine selection, right down to a courtesy beverage of choice during the test drive. Thus those who plan to buy a Genesis can get a close at the design, performance, and luxury features of the G70, G80, or G90 models.
The vehicle would be delivered to their doorstep by a Genesis Valet product expert who would arrive at the pre-arranged location to guide them through the many features and benefits of the model they want to test drive and would answer any questions they might have.
Customers can then test drive the vehicle and check out its performance on the roads and environments they encounter most often during their daily routine. Whether typifying their daily commute, or swinging past home to park the vehicle in their garage, the Genesis Valet Test Drive is an innovative service that offers an elevated customer experience to match the lifestyle aspirations of driving connoisseurs.
Valet Test Drive thus provides potential customers with a completely stress-free way to enjoy the Genesis model of their choice, in an environment of their choice, and eliminates the need to visit the nearest Genesis dealership.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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