Bugatti opened what it claims is the world’s largest Bugatti showroom on Sheikh Zayed Road on May 10. The new showroom is the luxury brand’s 15th store and sports an award-winning brand design. In the UAE, Bugatti’s partner for sales and service is the well established Al Habtoor Motors. Bugatti UAE has already received 30 orders for the Chiron. This makes Bugatti UAE the company’s most successful dealership and highlights the importance of the GCC market for Bugatti. The region accounts for 26 percent of orders that have been received so far for the Chiron. To mark the opening of the new showroom, the Chiron which is billed as the world’s most powerful, fastest, most luxurious and most exclusive production super sports car was brought to Dubai before beginning its tour of the region.
Speaking at the opening of the new showroom, “Dr. Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S. responsible for Sales, Marketing, and Customer Service said that the prime location merited a superlative showroom. Bugatti has many loyal customers in the region and some of them even have collections with several Bugatti models. The region is marked by a passion for ultimate performance, luxury and individuality and the new showroom is meant not only to be the perfect platform for the Chiron but also to honor the brand’s special customers.
“We would like to thank Al Habtoor Motors for this convincing testimony to our brand,” Brungs continued. “The success of Al Habtoor Motors is based on the considerable passion and professionalism with which our partner represents Bugatti in the United Arab Emirates.”
Al Habtoor Motors has been Bugatti’s official dealer partner in the UAE market from 2006 and a Bugatti Service Partner of Excellence from 2013. The UAE has the largest Veyron fleet, with about 55 vehicles.
Sultan Al Habtoor, President of Al Habtoor Motors, emphasized how proud his company was to represent the Bugatti brand. “The UAE is always striving to be the best. Our target was therefore to bring the largest, most beautiful Bugatti showroom to the heart of Dubai. Here, our exquisite clientele can experience the unique nature of this fantastic brand in all its facets.”
Bugatti UAE has created a special Bugatti world for its discerning clients within an area covering 240 square meters. The showroom has a highly distinctive entrance featuring the legendary Bugatti horseshoe. This horseshoe, which can be found on a Bugatti’s radiator grille, is almost 4 meters high. The specially designed lounge area inside the building for welcoming customers and guests is equipped with furniture from the Bugatti Home Collection. Customers can relax comfortably in this lounge while configuring their Chiron. The technical featured and design of the Chiron are presented using exhibits and animations on large screens. In the heritage section, visitors can learn about the Bugatti brand values – Art, Forme, Technique.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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