BMW Group Makes a Powerful Statement with all-new BMW Lifestyle Collection

The BMW Group has made a powerful statement with the launch of the new 2016 Lifestyle Collection. The collection symbolizes all that BMW stands for with a wide range of accessories that are notable for their distinctive design and premium quality. With the launch of this collection, there is now a wide range of accessories to choose from for those who aspire to the BMW lifestyle. The BMW Lifestyle collection now has a wide range of over 250 new products and styles.

The 2016 collection includes an array of new watches that are notable for their sophistication and sporty features. The collection includes a wide range of designs to appeal to every taste including the BMW Day Date model in versions for both men and women which is timelessly elegant and precise with its Swiss Ronda movement, leather strap and structured dial pattern.

The BMW Chrono watch can be used by both men and women and comes with a round dial having a date display and an integrated tachymeter, an embossed leather strap and an angular stainless-steel case. The colored BMW logo at the top of the dial and the luminous indices and hands add to the appeal of the watch. The BMW Sport Chronograph is the ideal choice for men who want to create a striking impact with its bright blue dial, a diameter of 43 millimeters, and polished bezel. The brushed stainless steel strap is made of strong links and has a butterfly clasp for the ultimate style statement, Like all other BMW watches, this watch too has a high-quality quartz movement by Ronda.

The new lifestyle collection is not just about watches. The BMW Luggage collection has two new items – the BMW Garment Bag and the BMW Duffle Bag to make travelling in comfort and style an easier option for BMW fans. The Garment Bag has been optimized for meat organization of clothes and shoes with flat mesh pockets and the option to easily convert the Garment Bag into a weekender-size bag by opening the side zips.

The BMW Duffle Bag can be used as a replacement for small suitcases and regular sports bags. It is highly spacious and is the perfect travel accessory with its genuine leather straps, the tasteful herringbone design and BMW emblazoned on the sides. A zip pocket, a key ring and two inner compartments make it easy to stow away essentials so that they can be easily found when needed