Audi won two awards in the “Best Cars 2017” competition. The Audi A1 emerged as the winner in the “Small Car” category in the reader survey conducted by “auto motor und sport” magazine, while the Audi A3 won in the “Compact Car” category. Audi was the winner of a prestigious design award as well, with the Audi Q2 winning gold at the German Design Award for its “Excellent Production Design” in the Transportation category.
Speaking about the awards, Rupert Stadler, Chairman of the Board of Management of AUDI AG said that the double victory in the ‘Best Cars 2017’ contest highlights the keen enthusiasm for Audi cars and will spur the brand to achieve greater success in the future. Dietmar Voggenreiter, Board Member for Sales and Marketing at AUDI AG, added that the A1 and A3 offer all of the attributes of an Audi in a compact format. Both models have consistently delivered strong sales figures and he revealed his expectation that the demand for premium mobility will continue to grow.
The “auto motor und sport” award ceremony was held for the 41st time this year and as part of the awards, readers of the trade journal were asked to choose their favorites from 378 models in eleven categories. The publication then went on to select an overall winner and a top import in each category. The Audi A1 was the top choice for 20.7 percent of the readers in the “Small Car” category, while in the “Compact Car” category, 17.1 per cent selected the Audi A3. It is also notable that the Audi Q7 took second place in the “Large SUV/Offroad Vehicle” category with 10.4 percent of the vote. Audi gained third place for the Audi A4 in the “Midsize” category, for the Audi A6 in the “Upper Midsize” class, for the Audi R8 Spyder in the “Convertibles” segment and for the Audi Q2 in the “Compact SUV/Offroad Vehicle” category.
Gold for Audi Q2 in the German Design Award competition
The Audi Q2 struck gold at the German Design Awards with the jury commending the model for a fully independent design. The new SUV is positioned as a vehicle with balanced proportions, which is quite spacious for its class and is fun to drive. According to the jury, it is likely to emerge as a trendsetter.
The Q2 has a polygonal design which marks an evolution in Audi’s design style. The Singleframe grille in octagonal design at the front and the large air inlets create a strong image. The sharply drawn shoulder line below the windows divides into two contours, one above the other, forming a concave surface with six corners. The concave shape of the flanks emphasizes the wheels and with them the quattro character of the Audi Q2. The interior too, like the exterior has a taut and angular form language. Despite the compact dimensions, there is plenty of head and leg room in the rear. One distinctive feature of the interior is the LED lighting package with backlit decorative trim. They shine with a homogeneous light that can be selected from ten colors using the control system.
“A stringent brand design with strong, independent products – that is the goal of our new design strategy,” said Audi Head of Design Marc Lichte. “I am therefore enormously pleased to receive not only the extraordinary customer response but also acknowledgment from an independent jury of experts.”
The German Design Award, which is presented by the German Design Council is one of the most prestigious design contests in the world. The award seeks to recognize innovative products and projects that break new ground in the German and international design world.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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