Audi Q3 Launches in the UAE with “Beyond the Map” Discovery Experience
Audi and Al Nabooda Automobiles are celebrating the arrival of the all-new Audi Q3 with Beyond the Map, a unique initiative inviting residents to discover hidden gems and local destinations across the UAE.
Dubai, UAE – 27 October 2026 – Audi, in partnership with Al Nabooda Automobiles, has introduced Beyond the Map, a discovery initiative celebrating the launch of the all-new Audi Q3. The project brings together automotive innovation, local culture and exploration, encouraging residents to venture beyond the UAE’s well-known landmarks and discover lesser-known destinations.
At the heart of the initiative is a curated discovery guide featuring 30 destinations across the UAE. The collection includes independent cafés, family-run restaurants, local farms, cultural experiences and unique accommodation options, highlighting the people, traditions and stories that contribute to the country’s diverse identity.
The initiative also includes exclusive Audi Q3 driving experiences, taking participants to selected destinations such as Juntas, a family-run bakery located in an Emirati home; Houd, a restaurant celebrating traditional Emirati cuisine; and Guernsey Dairy, a family-operated farm in Al Ain.
In addition to the private driving experiences, these three destinations will host public Audi pop-up activations from 27 October to 9 November 2026, giving visitors an opportunity to experience the new Audi Q3 while exploring some of the UAE’s local attractions.
Through Beyond the Map, Audi is positioning the all-new Q3 as more than just a new vehicle launch, connecting the driving experience with discovery, local businesses and the diverse destinations that make the UAE unique.
