Google Maps and especially its Street View Technology has become a highly useful marketing tool for all kinds of businesses. Arabian Automobiles Company, the flagship automotive subsidiary of AW Rostamani Group has effectively leveraged this tool to create greater awareness of the Infiniti brand. The company, which is the sole dealer for Infiniti in Dubai and the Northern Emirates, has just launched its new Infiniti Virtual Showroom on Google Maps powered by Street View Technology. This is the first such digital showroom for a luxury automotive brand in the Middle East.
As part of their visit to the Virtual Showroom, browsers get the premium Infiniti Centre experience, and from the comfort of their homes, they can check out a stunning array of Infiniti’s award-winning models. The digital showroom offers an unmatched level of interaction which sets new standards in showroom experience and cements Arabian Automobiles Company’s reputation in delivering the highest standards in customer experience.
According to Salah Yamout, Director of Sales and Marketing’ Arabian Automobiles Company the new Infiniti Virtual Showroom will set a new benchmark for showroom experience and will offer customers an unrivalled level of engagement for customers for those who wish to keep close tabs on new additions to Infiniti’s wide range of market leading vehicles. The virtual showroom offers viewers a 360o guided tour of the showroom and its products. It is a fully immersive tool that highlights the pioneering and innovative spirit of Arabian Automobiles Company.
Infiniti of Arabian Automobiles Company’s Virtual Showroom completely replicates the company’s business setup online using Google Maps’ technology. The Google Street View technology has been creatively used to showcase the Infiniti models with a premium quality 360o tour and all browsers have to do is click the mouse to get the ultimate ‘being there’ experience.
The virtual showroom will also help Arabian Automobiles to improve its visibility through better Search Engine Optimization. The increased website traffic measurable through digital leads will result in a greater number of walk-ins to Infiniti Centres located across Dubai and the Northern Emirates.
Yamout added that the virtual showroom is the ultimate marketing tool as it offers customers a completely immersive tour and will help them learn more about the Infiniti’s premium products and services. It will serve to motivate more potential customers to find out more about the brand’s models by visiting the Arabian Automobile Company’s Infiniti Centres.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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