Ali and Sons, the authorized dealer for Audi in Abu Dhabi recently opened a new AED 150 million Audi Terminal in the Rawdat area of Abu Dhabi. Rawdat is fast turning into a residential commercial, and social hub in the capital and the new showroom will take the brand closer to prospective customers.
The state of the art showroom which has an area of 1,595 square meters has the signature elements of Audi’s new showroom design concept and will showcase 21 cars. The new showroom will allow Ali & Sons to thus triple their current retail space and marks the beginning of the company’s expansion plans for the German brand in the forthcoming years.
Commenting on the opening of the new showroom, Mark Austin, General Manager of Audi, Ali and Sons said, “The location, the showroom design, and the cars themselves all reflect our forward-looking strategy as we respond to increasing local interest and demand”.
The new Audi Terminal will serve as the flagship retail space for Audi in Abu Dhabi, and will definitely enhance the customer experience of the Audi brand with its capacity, car configuration lounge, area for customization and dedicated valet parking.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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