Hyundai Motor Company today unveiled an
EV-derived, futuristic design for its new generation KONA subcompact SUV.
The upscaled model will be available in four variants, including all-electric
(EV), hybrid electric (HEV), internal combustion engine (ICE) and sporty N
Line, with a universal architecture for all and unique styling for each*.
With the all-new KONA, Hyundai Motor has brought its commitment to
sustainable mobility and technology-led design thinking to expand its EV
offerings — innovated and advanced by the award-winning IONIQ lineup —
while also meeting the diverse mobility needs of its customers with a variety
of powertrains.
“Upscaled with KONA's unique character, the all-new KONA confidently
expresses its bold and dynamic presence,” said SangYup Lee, Executive
Vice President and Head of Hyundai Design Center. “KONA has evolved in
every respect to embrace an even wider range of diversity, to become a true
lifestyle supporter."
Upscaled KONA conveys more dynamic road presence, accommodates
more ‘living space’
The all-new KONA has evolved into a larger yet still urban-centric SUV with
bolder styling that conveys a more dynamic road presence and driver-centric
interior. To provide maximized ‘living space’ for customers, the all-new model
grew to 4,355 mm in length, which is 150 mm longer from the previous
generation, based on the EV variant. It also gained 25 mm in width and 60
mm in wheelbase length compared to the outgoing model without losing any
of its iconic design identity.
Unlike most vehicles that are made available with a variety of powertrains, the
KONA started with the EV variant design, which was then adapted the design
for the ICE, HEV and N Line models. This unconventional approach allowed
Hyundai to bring tech-centric design thinking to all KONA variants. Despite
the shared architecture, EV, ICE/HEV and sporty N Line model has distinctive
futuristic styling.
The all-new KONA’s clean, distinctive nose characterizes the front section’s
pure volume, which contributes to the model’s smooth aerodynamic
performance. The pure volume is highlighted by the stretched Seamless
Horizon Lamp, which is pixelated on the EV variant, marking the first Hyundai
model with a Pixelated Seamless Horizon Lamp that adds to the EV’s
distinctive character. KONA’s use of Parametric Pixels also propagates a
distinctive design element from Hyundai’s popular EV lineup.
Despite its futuristic appearance, the all-new KONA never lets one forget that
it’s an SUV. Its dynamic styling is accentuated with boldly sculpted wheel
arch cladding that incorporates headlamps and taillamps, reinforcing KONA’s
robust underpinning.
The all-new KONA is replete with parametric surfaces. The sharp diagonal
crease of the sides connects the satin chrome molding from the belt line to
the spoiler, creating a contour that wraps around the entire vehicle. The rear
features another Seamless Horizon Lamp as well as a high-mounted stop
lamp (HMSL) that is seamlessly integrated within the satin chrome molding of
the spoiler.
There are several styling variations between the powertrain variants. The EV
gets pixel graphic details on the intake grille and rear bumper, a pixel-inspired
19-inch alloy wheel design, black embracing line and optional black side
mirrors and roof. The ICE and HEV share a bold and rugged bumper and skid
plate design, and black wheel arch cladding. The N Line boasts optional black
side mirrors and roof, wing-type spoiler, more aggressive front and rear
designs with wing-shaped bumper to emphasize a lower stance, distinctive
19-inch alloy wheels, twin muffler and silver side skirt.
Lifestyle-supporting usability with driver-oriented layout and practical
features
The all-new KONA’s larger interior ‘living space’ provides practical features
and an evolved in-car experience to accommodate diverse lifestyles. The EV-
derived universal architecture accommodates a sporty layout with floating
horizontal C-Pad to emphasize KONA’s slim and wide interior, providing a
versatile space for driver and passengers.
The 12.3-inch dual wide displays and floating module impart a high-tech
impression. Ambient lighting enhances the user experience and convenience.
With the column type shift-by-wire relocated from the center console to
behind the steering wheel, it provides an uncluttered layout and additional
space for belongings in the central tunnel.
The second-row Curve-less Bench Seat reinforces KONA’s 21 st century urban
design aesthetic. This living space offers a unique experience with maximum usability, comfort and convenience. Behind the second row is a maximized
cargo space.
More details of all-new Hyundai KONA will be unveiled in the coming months.
