The Yokohama Rubber Co., Ltd., today announced its new medium-term management plan—Yokohama Transformation 2023 (YX2023), which will serve as the platform for the growth over the next three... Read more
The Yokohama Rubber Co., Ltd., announced today that its US tire sales company Yokohama Tire Corporation (YTC) will supply ADVAN racing tires as the control tire for the Porsche Sprint Challe... Read more
The Yokohama Rubber Co., Ltd., has formulated an AI utilization concept HAICoLab* as part of the company’s effort to promote digital innovation. Orchestrating a “human and AI concerto,” Yoko... Read more
The Yokohama Rubber Co., Ltd., is delighted to announce that a car running on YOKOHAMA’s ADVAN racing tires captured the overall championship at the 98th Pikes Peak International Hill Climb,... Read more
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