Similar to other economic sectors, the automotive industry in the UAE also experienced the impact of the unprecedented COVID-19 pandemic in 2020. Despite the new challenges, the year 2020 ha... Read more
When the Ford EcoSport was launched more than a decade ago, Ford wanted it to be both efficient in terms of performance and infused with the company’s efficient design DNA. The EcoSport’s de... Read more
Ford, America’s truck leader, created an off-road icon in 2009 when it introduced the desert racing-inspired F-150 Raptor. It was designed to not only speed over rough terrain, but also to j... Read more
Ford Motor Company today announced an investment of US$1.05 billion (R15.8 billion) in its South African manufacturing operations – marking the biggest investment in Ford’s 97-year history i... Read more
Ford and Google announced a unique strategic partnership to accelerate Ford’s transformation and reinvent the connected vehicle experience. Ford has also named Google Cloud its preferred clo... Read more
Ford will help provide drivers of connected vehicles across multiple brands with advance warning of potentially dangerous driving conditions on the road ahead, as part of a landmark road saf... Read more
With an ever-evolving list of expectations by customers, how does Ford keep a model line-up, like Ranger, up to date with the latest technology and safety features without compromising quali... Read more
Ford Motor Company was recognized for leadership in corporate sustainability by CDP, securing a place on the global environmental nonprofit group’s prestigious ‘A List’ for tackling climate... Read more
Pioneering research by Ford has shown how emerging technologies such as blockchain and dynamic geofencing can complement plug-in hybrid-electric vehicles (PHEVs) to help contribute to cleane... Read more
The Ford Expedition three row SUV was built with the family in mind and, with exceptional space, power, standard technology and capability, it continues to redefine family adventures in the... Read more
From Steering Wheels to Screens: How In-Car Technology Is Reshaping the Middle East’s Automotive Experience
FERRARI LUCE: REVEALING INTERIOR & INTERFACE DESIGN – AND THE NAME THAT LAUNCHES A NEW SEGMENT FOR FERRARI
Family-First Mobility: How Chery UAE is Enhancing Safety on UAE Roads
SUPERSPORTS DEBUTS IN DUBAI FOR ‘FULL SEND’ PREMIERE
Where the World Stops and the Drive Begins
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