Zenises, the tire manufacturer which is based in London and Dubai and has a presence across the globe had set up the Zenises Foundation to support, feed and educate underprivileged people across the world. The company donates 10 percent of its profit to the Zenises Foundation.
As part of its drive to support the education of needy children in different parts of the world, the Zenises Foundation has donated over 150,000 work books to children in India, Dubai and London.
Using these books, children will be able to significantly improve their reading and writing skills as they can trace the words directly in the books. The books are meant for children between three and six years of age. The Zenises Foundation has already undertaken to print and distribute a total of as many as one million books by signing an agreement with the publisher, Singh Brothers. Another initiative that the Foundation has launched is establishing writing contests with attractive prizes for the children who complete the workbooks in the different countries.
Talking about the project, Zenises Executive Director, Jorge Crespo, said that right from its inception, Zenises has believed that the company in addition to serving its customers, the company has a greater mission to serve the wider society and community. He said that the company appreciates the fact that it is in a position to help others.
Crespo went on to thank all of the company’s partners and members of the Zenises family who made it possible to implement such projects. He particularly lauded the beneficiaries of the project, the young children across the world who would be receiving the workbooks as Zenises can now become a part of the incredible journey that they would be undertaking in their life. He concluded by expressing the company’s belief that education is the way to break the cycle of poverty and expressed his hope that such projects of the Zenises Foundation would inspire others also to do more for society.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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