Yet another success story was written for ZAFCO at this year’s Automechanika – one of the biggest Automotive exhibitions. Apart from its own brand ZEETEX, ZAFCO showcased three other brands including OTANI, Double Coin, and Accelera & Forceum, with a wide range of products meant especially for Middle East & African markets.
Zafco’s brand ZEETEX was under the limelight as the most-awaited ZEETEX Product Launch proved to be a show-stopper at the exhibition. The new Value for Money (VFM) Range having 4 patterns for PCR, UHP, 4×4, and Light Truck Tires were launched on the second day of the exhibition. The VFM range is meant for the customers who look for value in terms of quality, price, and durability.
RJ Pallavi from SUNO 1024 FM was invited to host the launching ceremony in style, followed by the lucky draw to giveaway exciting prizes to the winners. Having a new concept of Mini-golf activity added charm to the Zafco booth, as the visitors were engaged in the activity and took home free giveaways.
“We are glad to see the interest being shown by our regular and potential customers towards the new product assortment that we come up with. Our R&D efforts pay off every time and based on our new offerings we are even more optimistic than before”, said Mr. Raghavendra Sanga – Head of Product Communication & Marketing.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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