Yokohama Rubber is pursuing an aggressive growth strategy. The company recently announced that it is spreading its wings in the North American market with the acquisition of all the shares of the Alliance Tire Group (ATG). Now, in a bid to strengthen brand awareness and boost its customer base, the company has made its corporate website multilingual. The company’s website has witnessed increased traffic since entering into a partnership with the renowned English football club, Chelsea in July 2015 and the new multilingual capabilities of the website will allow it to capitalize on this interest.
As many as nine new languages have been added to the website. Earlier, the site was available only in Englissh and Japanes. The site now includes all the information that is available in these two languages in nine other languages. These include European languages like German, Spanish and French. Other language options include Chinese to appeal to the growing Chinese market, Arabic for the MENA region, Thai, Korean, Indonesian for the South Asian tigers and Russian. Browsers can opt for the language of their choice by selecting the language they prefer on the start page of the website.
This new step will play a crucial role in strengthening Yokohama Rubber’s global presence and expanding its sales worldwide. Yokohama now has a manufacturing footprint extending to 12 countries to cater better to customers spread across the world.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
Your email address will not be published. Required fields are marked *
© 2017 Morjan Media LLC. All Rights Reserved.